ObamaCare’s awkward, hipster Christmas

The same president who wanted gift registries filled with donations to his campaign and to infiltrate Thanksgiving dinner with an ObamaCare enrollment push is back at it again. This time, the Obama administration has added a mascot. And he wears a plaid onesie. Obama’s #GetTalking campaign aims to stir up conversations about ObamaCare and encourage...

The same president who wanted gift registries filled with donations to his campaign and to infiltrate Thanksgiving dinner with an ObamaCare enrollment push is back at it again. This time, the Obama administration has added a mascot. And he wears a plaid onesie.

Obama’s #GetTalking campaign aims to stir up conversations about ObamaCare and encourage young people to enroll, but the people who designed this latest ill-conceived marketing scheme probably didn’t intend it to be the target of unbridled mockery. The administration’s latest attempt to infiltrate family holidays and encourage enrollment of the “young invincibles” – young people between the ages of 18 and 34 – is, perhaps, the most critical element of ObamaCare’s success. After all, the administration is fully aware that the enrollment targets for young people are not being met.

What the ObamaCare marketing gurus seemingly fail to understand is that a great product sells itself. This latest, desperate attempt is not only misguided, it reeks of desperation.